Mental Health First Aid Logo
Mental Health First Aid Logo

Support Mental Health in Retail

Retail workers face stressful, fast-paced environments and demanding customers. Mental Health First Aid at Work for Retail gives your team the tools to manage challenges, build resilience and support one another — on and off the floor.

Why Retail Teams Need Mental Health Training

Retail workers often deal with long hours, high customer demands and fast-paced work. MHFA helps them recognize the signs of mental health challenges, reduce stigma and respond with confidence. It also helps leaders support staff wellbeing and create safer, more connected workplaces.

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Boost Performance and Productivity

Get more done, minus the burnout. Give your team the tools to better handle stress and stay focused, even on tough days.

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Create an Employee Support System

Make recovery a reality. Train your retail staff to spot warning signs, offer help and guide peers to support.

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Recognize Signs Early

Help your employees learn to notice when a coworker may be struggling.

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Build an Organizational Culture of Care

Build a workplace where mental health is supported and stigma is a thing of the past, from the stockroom to the sales floor.

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Respond with Confidence

MHFA teaches simple steps to approach and support someone showing signs of a mental health or substance use challenge.

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Improve Employee Engagement and Satisfaction

When retail employees feel good mentally, they’re more likely to perform their best.

Bring Mental Health Training to Your Retail Team

Get started with training that’s tailored to the retail industry. Fill out the form below, and a member of our team will reach out with details on how to bring MHFA to your stores, distribution centers and main offices.

For organizations under 250 employees, get started with our Intro course.

Retail Mental Health Challenges

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Retail scored in the bottom 10% for workplace mental health.

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Over 80% of retail workers reported declining mental health in recent years.

How MHFA at Work for Retail Works

When your people thrive, your business follows. MHFA at Work for Retail is a scalable, people-first education that helps retail employees feel better, perform better and stick around longer.

Trusted by Top Retailers

From small shops to national chains, retailers across the country trust MHFA to improve mental health support at work. Join the movement to make mental wellness a retail standard.

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MHFA at Work for Retail

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Success Stories

Taryn Bird

Executive Director of Social Impact, Kate Spade New York

“Over the last five years, kate spade new york has partnered with the National Council for Mental Wellbeing to provide Mental Health First Aid training to our nonprofit community partners, as well as over 130 kate spade new york corporate employees. We believe that mental health is a fundamental human right and know the foundational importance it has to our overall empowerment, especially in the workplace. We are thrilled to be a launch partner for MHFA at Work’s Retail training, providing vital, industry-specific training to over 900 of our store leaders.”

What are you waiting for?

Your retail team deserves support. Let’s talk about how MHFA can help create a safer, stronger and healthier workplace.

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