FOR IMMEDIATE RELEASE
Contact:
Sophia Majlessi
SophiaM@TheNationalCouncil.org
(202) 621-1631
Bioré® Skincare, the beloved brand famous for its pore strips, is embarking on a new campaign in partnership with the National Council for Mental Wellbeing by providing Mental Health First Aid (MHFA) trainings on college campuses nationwide. MHFA is a groundbreaking program that teaches the skills needed to identify, understand, and respond to signs of mental health or substance use challenges or crises.
Bioré® Skincare has always taken an unconventional approach to skincare, encouraging people to get that sh*t out of their pores. Now, by embracing their core values of inclusivity, courage, and curiosity, they will help clear the way to address mental health. In a first-of-its kind initiative for a beauty brand, aptly dubbed Get That Sh*t Out, Bioré® Skincare will go beyond conversation and donations with an action-based campaign to address the mental health of college students in communities across the country.
Bioré® Skincare and the National Council will work together to bring the Get That Sh*t Out campaign to college students across America, setting an ambitious goal of reaching students across at least 100 colleges with MHFA training.
Just as traditional First Aid teaches people the basics to address physical health issues, MHFA takes the fear and hesitation out of starting conversations about mental health and substance use challenges by improving understanding and providing an action plan that teaches people to identify and address potential mental illness or substance use challenges safely and responsibly.
“I can’t think of a better partner for this initiative than the National Council and Mental Health First Aid,” said Leah Stone, Associate Director Face Care, “This past year, perhaps more than any other, our collective mental health has been challenged. The Bioré® team is beyond excited to partner with the National Council and MHFA to help make an impact in this deeply important work.”
Via the MHFA website at www.MentalHealthFirstAid.org, students will be able to register and share why their college needs its own MHFA program. After receiving all the submissions, the colleges will work with Bioré® Skincare and MHFA to roll out virtual training. Every student who receives the training will get certified to help others, creating a ripple effect to destigmatize mental illness and substance use disorders.
“We are honored to work with Bioré® Skincare,” said Chuck Ingoglia, National Council president and CEO. “Young people have truly struggled during the pandemic. Numerous polls illustrate the harmful, sometimes frightening, effect on their mental wellbeing. If we can provide them with the skills to help those experiencing a mental health or substance use crisis, we can begin to build resilience and encourage people to seek help. Young people need help now.”
With trailblazer written into its DNA, Bioré® Skincare has never been afraid to “go there” or do things differently. As part of the Get That Sh*t Out Campaign, the brand will take another unconventional step toward normalizing mental health by embodying the brand’s signature candidness. In addition to taking MHFA to college campuses, Bioré® Skincare team members will be trained as Mental Health First Aiders and tell their stories on social media, to get their personal sh*t out by speaking honestly and openly about their own mental health journeys. By making themselves part of the conversation, rather than just bystanders, the Bioré® team aims to encourage and support their community of followers to speak out about or get help for any mental health and substance use challenges they may be struggling with.
To learn more about this initiative or to speak with a Bioré® Skincare representative, please contact Susan Biegacz, Tractenberg & Co. at susan@tractenberg.com.
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About the National Council for Mental Wellbeing
The National Council for Mental Wellbeing is the unifying voice of America’s health care organizations that deliver mental health and addictions treatment and services. Together with our 3,381 member organizations serving over 10 million adults, children and families living with mental illnesses and addictions, the National Council is committed to all Americans having access to comprehensive, high-quality care that affords every opportunity for recovery. The National Council introduced Mental Health First Aid USA and more than 2.5 million Americans have been trained.
